Some 47% of online households strongly agree that the government should regulate the use of personal information gathered online, according to research from Odyssey LP.
Another 35% agree at least somewhat with the concept. In addition, 59% strongly distrust the intention or ability of business to keep personal information confidential, regardless of the policies that may be in place.
The random national telephone survey also revealed that privacy and security concerns are paramount among users. Fifty-eight percent fear that their personal information is being stored on computers across the country, while 41% believe that those users who think Web sites are secure are deluding themselves.
Odyssey is based in San Francisco and researches the relationship between consumers and technology.