Almay, Inc. has signed Elaine Irwin-Mellencamp as spokesperson.
She will appear in a global multi-media campaign to include television, print, in-store and Internet. The first TV commercial for Almay Clear Complexion Blemish Healing Makeup is set for March 8. Spots for Almay Bright Eyes and Nearly Naked Touch-Pad Liquid Makeup and Blush follow. Print ads debut in May.
Financial details were not disclosed.
Irwin-Mellencamp began modeling at age 16 and has been featured in ads for Ralph Lauren, Calvin Klein and Victoria’s Secret.
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