Almay cosmetics has a new caretaker for its creative and media planning work: Arnell Group.
The New York-based agency, part of Omnicom Group, will also play a role as a partner in promotional and interactive marketing campaigns as well as retailer programs. Arnell replaces Deutsch, Inc., New York, according to a Revlon spokesperson.
Almay is owned by Revlon, Inc. whose brands also include Revlon, Ultima, Charlie, Flex and Mitchum.
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