Alloy Reports a Strong Third Quarter

Alloy Inc. reported third quarter revenue increased 110% to $93.2 million from $44.5 million one year ago.

The increase reflected a larger advertising sales force, a broader client base and a wider range of media services, the company said. The quarter ended Oct. 31.

Net merchandise revenue for the quarter was $41.3 million, up 30% from the comparable period last year. The growth resulted in part from improved catalog circulation productivity and increased catalog circulation.

Gross profit was $45.5 million compared to $26.6 million.

As of Oct. 31, 2002, Alloy