Alliant Cooperative Data Solutions has signed up five new contributors for its Cooperative Performance Databases. The new participants will add 15 million unique individuals to Alliant’s files, bringing the total count to more than 132 million people. In all, the five new participants contributed a total of 70 million customer accounts. According to Alliant, the new data will boost the current database average of 32 transactions per individual.
Alliant released the names of three of the new participants. They are: Guideposts, Harlequin Enterprises, and Stay Well Consumer Health Publishing.
Alliant does not rent names from its database to outsiders or marketers. Instead, the Brewster, NY-based firm offers deeper understanding of customers on contributors’ own lists, and uses a variety of analytic and modeling services to help contributors maximize the value of their current customers.
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