ADVO Inc., Windsor, CT, had first-quarter 1999 revenue of $260 million, up 2.5% from first-quarter 1998. The company’s operating income of $20.1 million, up $2.9 million, or 16.8%, over last year’s income. The quarter ended Dec. 26, 1998.
In the first quarter of 1999, the company included an average of 8.86 pieces in each of its co-op mailings, up 0.9% over the first quarter of fiscal 1998. Revenue per thousand pieces was $37.79, up 0.6%. Packages mailed were 739.0 million, down 0.9%.
ADVO is a full-service targeted direct mail marketing services company with annual revenues of over $1 billion. It specializes in shared and solo direct mail services.
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