Advo, Inc., will launch ShopWiseValores, a weekend-targeted advertising program in Houston later this month.
It will be delivered by mail twice a month on Friday and Saturday in addition to the saturation mailer’s existing weekly program in this market. The new effort will initially cover about 128,000 households.
ShopWise Valores will deliver promotions from local retailers, as well as Spanish-language programming news from Hispanic Broadcasting Co. and Telemundo Communications, to Houston’s Hispanic community.
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