In June, Advo Inc. and MediaNews Group Inc. will begin jointly distribute advertising inserts to consumers in the Los Angeles market on Thursdays and Fridays.
The two companies launched a similar, mid-week alliance in Los Angeles in August 2003. Revenues for this initial alliance, which will now operate in tandem with the end-of-week program, have grown more than 15% over this time, according to a statement.
In this new venture, MediaNews’ Los Angeles Newspaper Group (LANG) will merge its promotional inserts with Advo’s ShopWise advertising package. Subscribers to eight LANG newspapers will receive the inserts on top of their Thursday newspaper, while non-subscribers will receive packages in their mailboxes on Thursdays and Fridays.
The Los Angeles Newspaper Group is made up of The Los Angeles Daily News, Long Beach Press Telegram, San Gabriel Valley Tribune, Pasadena Star-News, Whittier Daily News, San Bernardino Sun, Redlands Daily Facts, and Inland Valley Daily Bulletin.
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