Advanta will be the corporate sponsor of the Direct Marketing Educational Foundation’s 2004 Collegiate Echo Awards competition
In 2004, for the first time in 19 years of the collegiate competition, competing students will present two marketing campaigns. One will target women-owned small businesses, while the other will convert existing customers from paper to electronic billing. Both competitions will be offered concurrently in the fall 2003 and spring 2004 semesters.
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