Looking to learn more about the David Beckham Predator Pulse collection of athletic footwear? Just pick up the phone.
Consumers at approximately 100 Sports Authority and 50 Dick’s Sporting Goods stores nationwide can go to a P-O-P display and call a custom toll-free number unique to the location to hear the soccer star talk about the features of the Adidas Predator Pulse collection.
Beckham informs the caller that his new range of Predator footwear and apparel is the ultimate combination of performance technology and style, and tells the consumer it allows him to perform his best in every match.
At the same time, the display, provided by telephony services company Angel.com, will provide information regarding customer interest in the Predator collection by tracking the number of people who call the toll-free numbers from the stores.
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