AI
Video Engagement, Sell-Side Decisioning, Transparency: The Publisher Advantage in 2026
As we look toward 2026, we can see key sell-side trends emerging: Vertical video content is boosting on-site engagement, sell-side decisioning is putting more power in publishers’ hands, and publishers are providing programmatic transparency.
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AI
The NYT Boasts Promising Results After One Year Testing Its BrandMatch AI Product
The New York Times now has a full year under its belt running BrandMatch. I caught up with Valerio Poce, the NYT’s executive director of ad product marketing, to see what’s working, what’s hype and what’s ahead.
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