Inside the Buy Side
What VaynerMedia’s John Terrana Wants You to Understand About Attention
At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
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Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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