Karen Elwood been promoted to product leader of e-mail list management at Acxiom/Direct Media, Walnut Creek, CA. In addition to spearheading e-mail list management activities, she will be working on e-mail marketing acquisition through the interactive services division, according to Reggie Brady, business unit leader, interactive services. Elwood, who has been with the company about a year, had formerly been a list manager in the Walnut Creek, office working on e-mail and postal lists.