Acxiom Brings InfoBase to the U.K.
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by Chief Marketer Staff
Acxiom Corp., Little Rock, AR, has launched a United Kingdom version of InfoBase consumer data product. The new product, InfoBase Enhancement, will provide overlay data for customer or prospect files. Available information includes demographic and lifestyle information, as well as hobby and interest, vehicle and telephone number data.
Acxiom plans to bring a full line of its data products to the U.K. market, including the InfoBase Consumer List, which covers 95% of the consumers in the UK, InfoBase Analytics, which offers predictive modeling, profiling and scoring services, and InfoBase Suppression, which serves as a country-wide do-not-promote list among consumers that sign up with the service.
