It’s a shake up of six-pack proportion. Those chiseled young men who bared (practically) all to sell Abercrombie & Fitch clothing are covering up. So too are the girls.
The retailer, known for its R-rated advertising and marketing is moving to a G-rating. This of course, means less trouble for the retailer who often found itself in hot water over ads that its critics complained were way too racy.
So don’t expect to see those half naked “beefcakes” welcoming us all at the company’s stores and shirtless models and half clothed young women in the company’s ads anymore. The idea is to cater to more customers as this article from The Guardian explains.
Related Article:
The New York Times Reviews A&F’s Makeover
Network
