The CPG powerhouse is investing in digital channels and people to increase its focus on real-time campaigns.

Alliance Buyers Audio Visual Enthusiasts is a 4,269, 356 name new list from MSGi Direct. The database is made up of credit card buyers gleaned from the

Yahoo! and AOL’s plan for teaming with Goodmail to offer a certified e-mail service has not been the most well-received news of the year. Nonprofit groups and small businesses in particular have voiced their disdain for these...

Shell Oil Products U.S. is testing a good-deeds campaign for the holidays to boost consumer loyalty. Its five-city Shell Holiday Patrol effort sends teams to Shell stations and malls to help customers at the pump, host local events and distribute a ...

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Wendy's new CEO is planning to ramp up marketing efforts to make the QSR more vibrant and attractive to customers, as well as shareholders.

Verizon Wireless is offering its customers downloads of tracks from Beyonce’s new album through its V Cast music service in advance of the album’s release later this week.

Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast's

Seemingly hard to believe, it has been less than two weeks since Elliot Spitzer launched the most public case against desktop software to date. Last week’s Trends Report looked into some of the issues surrounding the case both from a global...

Once again Google captured headlines this week. However, their new product feature and $300 per share sustained closing price was not enough to command the majority of the internet advertising related media. Something close to the heart of any...