24/7 Manages Bigfoot International’s 600,000-Address E-mail List

Posted on by Chief Marketer Staff

24/7 Media Inc., New York, has been chosen to manage Bigfoot Communication’s opt-in e-mail list containing 600,000 international e-mail addresses.

The list includes e-mail addresses from 100 countries. Selects include age, income, geographic and job-related data such as occupation, company size and income.

Because many people surf the Net while at work, it is natural for them to type in job information, said Stephen Eustace, vice president of business development. “We’ve actually had some success sending offers to this as a business-to-business list,” he added.

The oldest name on the list would probably be a couple of years old, according to Eustace. But, “they are all being actively mailed and are all active members of Bigfoot,” he said. “The list is still very responsive.”

The price for the list has yet to be determined.

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