Topic

Month: August 2011

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • Sony Pictures Entertainment Eat Pray Love

    The Sony Pictures movie Eat Pray Love (EPL) opened in theaters August 2010. Based on The New York Times bestselling book by Elizabeth Gilbert, Sony needed to make the movie a summer hit among women 25-45

  • Support Your Marathoner

    Running shoe maker ASICS is a long-time sponsor of the New York City Marathon. As a critical part of the company’s yearly marketing plan, they wanted to make the most of it. In 2010, ASICS’ goal was to move past awareness tactics and demonstrate that it understands and motivates runners

  • Mercedes Benz Smart Expeditions

    Smart wanted to introduce its ‘smart ForTwo’ vehicle to a hip, trendy, urban audience in Toronto. The six-year-old car had an artsy, niche following, defined less by age and income and more by attitude and lifestyle

  • Ogres & Onions Shrek and Vidalias

    Nonprofit Vidalia, which grows and sells sweet onions, had a key target audience that was aging (between 48 and 57 with no kids at home). The producer/grower needed to bring younger customers into its fold

  • Holiday House of Walker

    During the holiday season, Diageo wanted consumers to think of Johnnie Walker when it came time to give that perfect gift and asked for a brand destination that would showcase the Johnnie Walker lifestyle during the holiday season

  • Bare Escentuals Tour of America

    Cosmetics retailer Bare Escentuals uses all-natural mineral-based ingredients in its make-up. Its bareMinerals product line creates a glowing less-is-more look that matches a full spectrum of skin tones.

  • Top Gear Taxis

    The History Channel introduced Top Gear Taxis, a custom-branded fleet of luxury vehicles, including Lamborghinis, Ferraris and Mercedes, wrapped in yellow to look like New York City taxicabs

  • Magnum Live Large Project

    The brand needed to speak to consumers but come across with class and style. Playing off condoms’ ability to protect people from STDs, they created the Live Large Project

  • Yahoo! Penalty Shootout

    Yahoo! wanted to run a global World Cup campaign targeting consumers 18-44 that would make Yahoo! the No. 1 World Cup site without having the legal rights to use the FIFA name, logo or trademarks