Topic

Month: August 2011

  • America’s Next Great Restaurant & Chipotle Unite

    In March 2011, NBC was set to launch a new reality show centered around competing restaurants, called America’s Next Great Restaurant. Out of 21 contestants, one winner of the nine-week competition would be awarded a franchise

  • Breakthrough with Bravo Upfront Campaign

    Bravo wanted to position itself as a solution to industry challenges in the 2011/12 Upfront campaign. Overall objectives were to drive brand awareness, sales and market share and communicate the network’s year-over-year growth and unique value propositions to key decision-makers

  • New Zealand Book Month

    Year after year, literacy levels in New Zealand continue to fall and the number of books sold decreases. A bestselling book in New Zealand sells just 5,000 copies in a country of 4.1 million

  • Birkenstock Renaissance

    Birkenstock USA is popular among an older generation of loyalists, who like the brand’s craftsmanship, comfort, eco-friendly materials and commitment to healthy feet. The concern among the company, however, was that the brand hadn’t evolved in decades

  • Tostitos Connect to Home Bowl

    Tostitos had a unique opportunity to leverage two upcoming college football title sponsorships – the Tostitos Fiesta Bowl and the Tostitos BCS National Championship. As two national games, the brand wanted to make the biggest impact possible and generate high national and regional visibility around both the Tostitos brand and the USO organization

  • EA SPORTS Madden NFL 11 & Doritos: Change the Game

    Despite its popularity, drop-off in interest about sports video game franchise Madden NFL begins as soon as the Super Bowl ends and doesn’t pick up again until the new game launches in August

  • Doritos Unlock Xbox 2

    Doritos was looking for a way to reach a large number of gamers (ages 16 to 24) and excite them in a compelling way. A tie-in with Xbox Live seemed a good fit. According to Microsoft, Xbox 360 players spend 1 billion hours each month using Xbox Live

  • Boardwalk Empire Campaign for HBO

    HBO series Boardwalk Empire tells the story of Atlantic City at the dawn of Prohibition. For the premiere, HBO needed to position the show as an epic crime/period drama

  • Concur Technologies: Concur Breeze

    Concur sells a product that is not exactly sexy: spend management solutions. In 2010, the solutions provider launched Concur Breeze, expense reporting software for small and medium sized business owners (SMBs) that automates receipt scanning through smartphones, its first ever product to the SMB market

  • Coca-Cola Swelter Stopper

    Coca-Cola reports that young adults 13-24 lack many of the special connections with the brand that Coke enjoyed with prior generations. To ensure a healthy franchise today and in the future, Coke needed to connect with this important consumer group