Topic

Month: June 2011

  • The Auto Insurance Lead Crisis Part 2

    Last week, we talked about a growing issue within the auto insurance lead generation market. The crisis as we describe is the influx of fraudulent leads into the system, but not just a small number. These fraudulent leads are like a denial of service attack on those who sell leads to agents directly. A group of…

  • W4 Performance Ad Market Secures Additional $10 Million Financing

    In only in its 2nd year operating, W4 has quickly taken a leading position in the results-based online advertising marketplace, drawing customers for its advertisers through social media, paid search, subscriber data and other channels.

  • The Week in Review

    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Search Landscape Holds Steady in May, Google Making Moves

    The latest U.S. search figures from comScore are out, and they’’re not all that astonishing. The search landscape remained virtually unchanged in May from April, though the leader of the pack is making moves that aren’t reflected in these numbers.

  • LinkedIn: The Most Important Social Networking Account to Have?

    A new report from ROI Research sponsored by Performics found that nearly six out of 10 respondents deem LinkedIn as an important social networking account to have, more than any other social network.

  • Groupon and LivingSocial Attract Different Consumers, Display Advertisers

    Daily-deal sites are all the rage, and the wave is being led by Groupon and LivingSocial. They’re clearly ahead of the pack but what makes them different? According to comScore, each site attracts different sets of consumers and display advertisers.

  • Mobile Ads Need to Work on Building Trust

    According to a report recently released by Nielsen, mobile ads lag far behind other forms of advertising when it comes to trustworthiness. Nevertheless, mobile ads are growing in popularity and importance, and are finding their way into more mobile apps.

  • New Verticals – The Lead Gen Chicken and Egg

    It’s not as though we don’t spend enough time thinking about the lead gen world. Writing about it, though, has us thinking of it even more. This, in addition to the countless conversations we have during the week with companies related to the space. In so…

  • Email

    Reputation, Not Content, Key To E-mail Deliverability: Study

    If marketing e-mails aren’t reaching targets’ in-boxes, message content may be the least of the reason. According to a new study from Return Path, the reputation of a sending server’s IP address and whether messages hit spam traps or other invalid e-mailboxes are key determinants for e-mail deliverability.

  • Social

    Giveaways are Mainstays for Banana Boat Promo

    The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes.