QUESTION: DID YOU HAVE A MENTOR IN THE MARKETING WORLD? WHAT WAS THE MOST IMPORTANT THING HE/SHE TAUGHT YOU? CHRIS DEMARTINE, DIRECTOR OF BUSINESS DEVELOPMENT,...More
IDEA: Take the theme of a national TV spot and transplant it to an online video contest. CONCEPT: Fidelity Investments' Turn Here TV campaign uses a green...More
QUESTION: IS GREEN MARKETING HERE TO STAY? or ARE OTHER FACTORS SUCH AS PRICE OR VALUE LIKELY TO OUTWEIGH ECOLOGY IN CUSTOMERS' VALUES? AVI SAVAR, FOUNDER...More
Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,...More
Shoppers are green in their hearts. But in their shopping carts? That's another story. A new study by the Grocery Manufacturers Association and Deloitte...More
Traffic Builders Inc., a Louisville, KY-based direct marketing agency, says its newly launched “We Auto Go Green” program is the first direct mail advertising services program in the automotive industry that exclusively uses recycled paper....More
Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there's no shortage...More
#21 Best Campaign on a Budget (under $250,000) INSPIRE CHANGE AGENCY: Alcone Marketing CLIENT: Seeds of Change To understand why this promotion worked,...More
