Co-op direct marketer Val-Pak, has partnered with telecommunications and media services provider Ten Square to broadcast digital coupons through Ten Square’s Digital Neighborhood Network.
The coupons will be offered at places where consumers have to wait for a payment transaction to be completed such as gas pumps, automated teller machines and kiosks. Consumers can choose a coupon of their choice by touching a screen. The coupon prints out to be redeemed on site. The pilot phase is ongoing in Atlanta service stations and features local businesses.
“The first coupon redeemed was for CocaCola,” a spokesperson for Ten Square told DIRECT Newsline yesterday.
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