UK’s Auction Site Hires DoubleClick

The large British online auction site, QXL.com Plc, has hired DoubleClick Inc. to boost its revenue.

The New York-based online advertising company will sell ad space on QXL’s sites and in electronic malls to its 680,000 users, it was reported.

QXL, with its offerings of toys and collectibles, faces competition from eBay Inc.