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5 Lead Generation Case Studies that Buck Best Practices
Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.
Not all conversion optimization best practices lead to positive outcomes. Here are five lead-generation case studies that buck conversion best practices.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.
A whopping 60 to 70% of content produced by B2B marketing firms goes unused, sitting on portal shelves.
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...
The old formula for “calculating” brand value was functional benefits plus emotional benefits divided by price. Today, that formula no longer holds weight for brands that want to engage Millennials.
For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology…
Dealing with data outliers requires a careful consideration of a number of statistical methods, and is no task for data debutantes.
Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.