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Shooting Stars: 12 Brands to Watch in 2014
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
Looking for inspiration in the new year? In this special report, Chief Marketer profiles 12 stellar brands that are doing it right.
By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.
Being able to respond to a rapidly shifting marketplace and a 24 hour news cycle is crucial, but for marketers trained in developing year-long roadmaps and three to six month project plans, going from design to delivery in weeks can seem impossible.
As the saying goes, “follow the money” and 2013 was no doubt the year of marketing technology investments in both the public and private markets.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.
B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.