Topic | Direct Mail

Today we meet Joel Cooper, president of New York brokerage List Strategies Inc. Cooper began his career working with business-to-business files, but over the years he

The U.S. Postal Services Board of Governors voted to extend the deadline of the test of placing repositionable notes (post-its) on he outsides of direct mail pieces until April 3, 2008.

The Sharper Image and real estate mogul Donald Trump have teamed up to sell "The World's Greatest Steaks" via the marketer's June catalog. And yes, there are plenty of robotic massage chairs and air purifiers found in the 76-page book as well. A piece from the Coalition to Salute America's Heroes rather boldly displays a…

My friend and list guru Bob Dunhill sent me a fundraising mailing, to which he appended the statement Abraham Lincoln made when asked how long his legs

Right-to-die advocacy group Compassion & Choices is boosting direct mailings from four to six times a year despite the difficulty it's had getting conservative lists.

While catalog mailers are adjusting to hefty new postage increases, postcard mailings are thriving. Even the largest 11-

The Supreme Court of Canada has upheld a decade-old federal law setting strict limits on advertising by tobacco companies but does allow advertising through direct mail, according to wire service reports.

Today we meet Tiffany Linn, a list broker for eight years at Carney Direct Marketing in Irvine, CA. Her brokerage clients include the American Heart Association, Pacific Press Publishing Association and Random House Inc.

Catalog or magazine? The cover of the spring edition of Melton International Tackle 2007 crosses back and forth, featuring eye-catching graphics and cut lines. But don

Today we meet Karen Waddell, vice president of list services at eTarget Media.com Inc. Waddell brokers all kinds of lists, dealing mainly in e-mail files for financial services marketers.