Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Territorial Seed Company urges gardeners to get ahead of winter frost by promoting vegetables and flowers based on their hardiness and regional temperature concerns. A fundraising appeal from the Lance Armstrong Foundation features a CD card, and offers 10 yellow Lance Armstrong wristbands as a premium. And the Uniquely Quince catalog offers a variety of…

New Products and Services

|  by Chief Marketer Staff

Direct Mail Dish: a blog designed to give small to mid-size business owners tips and resources on all aspects of a direct mail campaign located at www.printandmailcenter.com/blog -- Avery Print and Mail Center, Brea, CA.

Meet the Broker: Inga Beck

|  by Chief Marketer Staff

Today we meet Inga Beck, a list planner who specializes in fundraising at Names in the News Inc., Oakland, CA. Beck says she enjoys list analytics more than any other aspect of her work. "That's my niche."

Greco Warns of No-Mail Bills, Hopes Next Rate Case Tied to CPI

|  by Chief Marketer Staff

Direct Marketing Association president John Greco Tuesday warned of the possible dangers of do-not-mail legislation under consideration in 15 states. He also solicited contributions to the Mail Moves America Coalition, an organization of 50 direct marketers, trade groups and printers the DMA set up to fight such bills.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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