Topic | Direct Mail

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House…

Meet the Broker: Shannon Holleman

|  by Chief Marketer Staff

Today we meet Shannon Holleman, manager of list services at Huntsinger & Jeffer Inc., a direct marketing agency in Richmond, VA. Holleman oversees list brokerage and a few in-house list management accounts.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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