Topic | Direct Mail

The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.

(Multichannel Merchant) Christian Book Distributors, the catalog arm of Christianbook.com, has acquired Christianbooksdirect.com.

Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.

The U.S. Postal Service has broadened the use of Intelligent Mail technology for Address Change Service mailers.

Today we meet Liz Richardson, a senior list broker at Carol Enters List Co. (CELCO). Richardson spent more than 10 years working in direct mail production and print buying, before moving into list brokerage.

The U.S. Postal Services reported a net loss of $5.4 billion for fiscal 2007 on revenue of $75 billion and expenses of $80.4 billion. The USPS attributed these results to one-time costs associated with the Postal Accountability and Enhancement (postal reform) Act, which was signed into law last December.

Anyone with a fresh box of Crayolas and susceptibility to compulsive doodling owes a huge debt of gratitude to Ketel One. The vodka marketer has been generously donating white space in magazine and newspaper ads to frustrated Picassos for several years.

At the comment deadline, the Direct Marketing Association called on the Postal Regulatory Commission to design a new system for determining how postage rates will be determined under the reform law that passed last December.

The Motley Fool will publish a catalog of its offerings in early October. The 16-page, full-color book will mark the first time the investment and financial advisory services firm has issued a catalog.

The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink