Topic | Direct Mail

Haggin Marketing Inc. has acquired Coupons, Inc., which does business as Getmembers.com. Terms of the acquisition were not disclosed.

The L.L. Bean Christmas catalog lead the holiday rush this year, touting exceptional service, the company’s Web site, and a variety of merchandise. A pitch from the Shalom Center, which offers a Jewish perspective to a variety of global issues, asks for a “chai” (the Hebrew letter that signifies a) life and b) the number…

Add to the list of services claiming to help consumers opt out of unwanted direct mail Catalog Choice, a not-for-profit that launched earlier this month.

MetroGroup Marketing Services Inc., a direct mail services company, will add about 80 jobs to its Mount Pleasant, IA facility after shuttering its Rutland, VT plant, which cost 200 workers their jobs, according to wire service reports.

Today we meet Anjali Mehrotra, account director in the list brokerage services division at the Cornerstone Group of Companies in Canada.

The U.S. Postal Service has proposed service standards for its market-dominant products, something it must establish by Dec. 20.

Several years ago the InterContinental Hotels Group ripped up the strategy for its mailings to loyalty members and started from scratch.

As part of an effort to head off increasing calls for do-not-mail legislation, DMA president John Greco yesterday called on all direct marketers to begin putting opt-out notices in all their mailings.

U.S. households will receive approximately 5.3 billion offers for new credit cards during 2007, a slight decrease from 5.76 billion in 2006, according to Mail Monitor, the credit card direct mail tracking service from Synovate.

Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon