Topic | Direct Mail

Meet the Broker: Jennifer Luposello

|  by Chief Marketer Staff

Today we meet Jennifer Luposello, senior vice president of sales at Macromark Inc. Throughout her career Luposello has worked in many areas of consumer and business-to-business list brokerage.

Can a Mailer Find True Happiness?

|  by Chief Marketer Staff

Direct mailers have been searching for even a shred of contentment since the most recent postal increase. It may be too much to think that the postal rate cloud has a silver lining. But, like a child's security blanket, it could at least be flannel. In other words, there's hope.

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

The 2007 edition of the Fright Catalog is a lean(er), mean, spooky machine, which features a variety of items appropriate for tricking out a Halloween house. Unicef seeks to persuade teachers to enroll children in its annual trick-or-treating fundraising efforts. And the autumn edition of home d

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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