The U.S. Postal Service Board of Governors has approved the Postal Regulatory Commission's decision to make a negotiated service agreement Bank of America, which gives the bank price incentives based on its mail volume and worksharing considerations.
Boingo Wireless
Gander Mountain Co., the outdoors cataloger, has acquired Overton's Inc. from Linsalata Capital Partners for $70 million.
Today we meet Patrick Patten, vice president of list brokerage at Statlistics in the Ventura, CA office. Patten is a seasoned broker and direct marketer who has sourced postal lists in many categories over the years.
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer.
(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 "to pursue other interests." He had been CEO of the Omaha-based company since 2000.
The Source for Everything Jewish’s Channukkah catalog features a wide variety of “Festival of Lights” merchandise, ranging from a 24k gold menorah designed by an Israeli artist to the Oy Vey! Wall clock. In a similarly playful vein, a recent mailing from the Franciscan Missions includes a freemium of a magnet adorned with a cartoon…
(Multichannel Merchant) Problems with its new distribution center continue to plague Victoria's Secret Direct. Integration issues in the DC are keeping the women's apparel merchant from meeting expected volume, and it is reducing catalog circulation to suppress demand.
After four years of getting response rates as high as 10% in the United States, Nissan North America Inc. has exported its customer-retention direct mail program to Canada.
Today we meet Karen Goldfarb, vice president of sales at Interactive Marketing Solutions Inc. She's a pioneer in the new list world of Internet-sourced data and media.
