Topic | Direct Mail

CVS Caremark Corp. will eliminate more than 400 jobs when it shutters a Phoenix mail-order prescription center next week, according to wire service reports.

Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k)

Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone

Today we meet, Shirley Schoevaars, who for the last two years has served as director of marketing and brokerage at Name-Finders Lists Inc. in San Francisco. Schoevaars has been in the list business since 1989.

The U.S. Postal Service has posted an advance notice of rules it plans to propose in January about the implementation of its Intelligent Mail barcodes on Postal Explorer at pe.usps.com.

This week, Meet the Broker features Jennifer Cuttler, who confronts challenges like financial data privacy regulation and diminishing response list universes head on.

(Promo Xtra) -- Publishers Clearing House has agreed to reform its practices when marketing sweepstakes to elderly people in Iowa.

Shirt maker Joseph Turner debuted at U.S. version of its British catalog with a book that included a half-off offer on shirts, cufflinks and ties. Covenant House’s Christmas fundraising effort featured a box loaded with freemiums, including greeting cards, wrapping paper, bows and pens – and a $15/$20/$25/$50/$100/other ask ladder. And Especially Yours, a catalog…

The U.S. Postal Service has issued a new ruling for mailings containing coins or tokens that are visible through a window envelope.

Today we meet Cathy Wheelock, a list brokerage account executive in the Impulse Media division of RMI Direct Marketing Inc.