Topic | Direct Mail

While the U.S. Postal Service said Monday it would raise standard mail rates by an average of 2.9% in May, a closer look at the rates shows some that will go up more.

The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.

Mail volume for mortgage and home equity loans declined 30% in 2007, compared to the previous year, according to the media monitoring service Mintel Comperemedia.

Two New York newspapers are feeding hungry Giants fans with post-Super Bowl contests. Sure, they're engaging hoards of people who may have never been to their Web sites before. But, what are they really accomplishing?

Today we meet Nancy Liddane, a regional sales rep for Lorena, TX-based Market Approach Consulting. Liddane, who works from a home office in New Jersey, brokers lists for local businesses, regional chapters of nonprofits and companies in the insurance, timeshare and travel industries.

Credit card direct mail volume declined during the fourth quarter, as issuers were strained from the fallout of the subprime mortgage crisis and unsure about the economy, according to Synovate.

The U.S. Postal Service reported net income of $672 million for the first quarter, compared to a loss of $2.7 billion last year.

A recent catalog from Heavenly Treasures offers diamond-encrusted peace symbols, as well as more traditional wares (gold spider earrings, sailboat pins.) Mothers Against Drunk Driving has sent out a 5

Most businesses don't know how much they spend on printing because these costs often are bundled with other expenses or buried in departmental budgets.

In the ongoing search to find the next big idea to take our marketing performance to new heights, we can be forgiven for occasionally going overboard.