Topic | Direct Mail

Success magazine is hoping to see at least a 3% response from a subscription-building mailing tied to its relaunch this month.

The U.S. Postal Service has asked the Postal Regulatory Commission to allow mailers to place repositionable notes on their market-dominant mailing packages on a permanent basis.

Today we meet Arlene Baum, vice president of data acquisition at American List Counsel Inc. Baum has a long history of helping publishers and catalogers sell religious products and is looking to expand in the fundraising arena.

A series of foreign language teaching DVDs from the British Broadcasting Corporation come with a free

The Vietnam Post Corp. and the La Poste Group of France will jointly launch a direct mail service in the country in April. The service will be run by Smart Media, a unit of the Vietnam Post and Telecommunications Group.

Today we meet Jeanette Cassano, senior vice president of list brokerage at Belardi/Ostroy in Corte Madera, CA. Cassano works with all kinds of nonprofit organizations and LPI Media, the largest publisher in the gay and lesbian market.

The U.S. Postal Service has certified EcoEnvelopes' reusable envelopes as fit for use in the mail.

Credit card marketers have begun using direct mail more to connect with current cardholders than to prospect for new ones, according to a report from Mintel Comperemedia.

This week, Meet the Broker features Chatty Teirstein, who believes postal rate increases lead to growth in e-mail marketing and thus more e-mail list rental business for brokers.

Andi Emerson, a mail order legend and founder of the John Caples awards, died Wednesday morning in New York at age 82. She had been suffering from emphysema for several years. There were no arrangements at deadline. She is survived by four children: Ann, George, Christopher and Electra.