Topic | Direct Mail

The U.S. Postal Service will begin offering volume related other price incentives for Express Mail, Priority Mail and other shipping services on May 12.

Today we meet Phillip M. Agee, vice president of media services at Mail Marketing Inc. Agee has worked with catalogers, magazine publishers and card packs in various equine market segments for 20 years.

For all the promise of tailored communication, marketers still have a long way to go before they take anywhere near full advantage of personalized communication, according to a new study.

Italian gunsmith Beretta’s spring catalog bears an Olympics theme, starting with the cover photo of Andrea Benelli, the 2004 Olympic gold medalist in men’s skeet shooting, who used a Beretta shotgun to capture his medal. A 6” x 9” package from Environmental Defense, a nonprofit organization dedicated to ecological protection and preservation, features a picture…

The American Catalog Mailers Association (ACMA), a new advocacy group for catalogers, will join the Association for Postal Commerce, or PostCom, and take a seat on its board of directors.

On winter weekends when it's too cold, rainy or snowy to play outside, I'm constantly searching for places to take my kids so they can burn off some energy.

Sometimes our mail just makes us laugh. Take a recent mailing we received from O magazine. What's the first thing we read on the letter? Market Development

If you're a multichannel marketer in challenging economic times, it pays to think beyond your own four walls

Ron Paul's (failed?) presidential campaign certainly demonstrated online fundraising prowess. But good old-fashioned direct mail played a highly unusual

DeVry University recently sent a mailing to 1.1 million potential students as part of an ongoing rebranding effort.