The summer 2008 catalog Silhouettes, the plus-size apparel line from Hanover Direct, arrives in a slim-jim format, as opposed to its standard book size. The 60-page mailing offers a 20% discount on offers, as well as a deferred payment plan for all credit card offers
Today we meet Scott Caufield, an account executive at AllMedia Inc. in Plano, TX. Caufield is enthusiastic about the shift he sees in brokerage from postal to e-mail lists
Valassis extends its president and CEO's contract; Canada Post launches green program.
A recent membership mailing from Solomon R. Guggenheim Museum offers recipients a
This week, Meet the Broker features Alexa Kimberley-Bryant, a specialist in the children's market who relishes the creativity and fun she finds in her work. But, she also sees a dark side to cooperative databases
The U.S. Postal Service has formally adopted revised addressing requirements for standard, periodical, media and library mail and bound printed matter sent at automation, presorted, or carrier route prices.
Caswell-Massey
Many factors come into play during a mailing piece's development: specifications, pricing and timeliness, to name just a few. But unfortunately, one of
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple
