Topic | Direct Mail

The U.S. Postal Service now offers envelopes for those wishing to send legal-sized documents via overnight or two-day delivery service.

Dahle’s Big & Tall’s spring catalog spur sales through a 20% off and free shipping offer. The American Refugee Committee’s 4” x 6” mail package features a nearly featureless outer envelope, address label fremiums, and a request for donations. And digital bookseller Audible.com targeted electronics and gadget fans with a recent package insert offering a…

Today we meet Troy Weston, president of Toronto-based West List Co., a specialist in the financial services sector and deal-maker in other markets for Canadian and U.S. clients

The postcard leads among direct mail control formats, according to a new study. But look for online channels to continue take an increasingly important role among mailers.

The Federal Reserve System’s rate cuts are having an effect – on direct mail solicitations for mortgages. According to a new study, the average rate offered for fixed-rate mortgages during the first quarter of 2008 was 6.22%, a drop from the 7.14% average seen during fourth-quarter 2008.

The current HP Café catalog’s theme is “The Curiosity Issue”, and centers around Mike Rowe, host of the Discovery Channel show “Dirty Jobs”. How doest this tie into computers? Well, they heighten users’ ability to be curious… The Cousteau Society, which aims to satisfy curiosity about the deepest recesses of oceans and seas, is inviting…

This week Meet the Broker features David Dotson, who recommends statistical modeling as an antidote to list fatigue. He discusses about how models can benefit mailers and list owners who might be reluctant to release data

For Dad

Today we meet Pat Leone, senior account executive at Leon Henry Inc. She's been doing brokerage work for 30 years for a diverse array of clients, so she knows how certain lists perform like the back of her hand

The summer catalog from Jeffers Pet features a genetic testing product among its 144 pages. While primarily canine- and feline-focused, it does offer items for other pets, as well as the opportunity to donate to the Morris Animal Foundation. Verena Knitting