Topic | Direct Mail

Today we meet Marlene Scarlett, sales manager at Listdata Management Services Inc. She's too young to know what list brokerage was like before computers

Today we meet Jill Amato, an account executive with Enertex Marketing Inc. in New York. Amato brokers lists for arts, entertainment and cultural organizations nationwide. Her niche is live theater

This week, Meet the Broker features Tracy Egan, an agency broker on the lookout for more than just lists and insert media programs. Egan discusses the impact of the postal squeeze and Internet growth on the business

The 1950s are back in Sephora’s 2008 summer catalog, which is formatted to look like a retro-style pinup calendar. The catalog also a features a “Best of Sephora 2008” sweepstakes. On a more somber note

The U.S. Postal Service has created a new operating structure to reflect changes in the business landscape. First off, the USPS is grouping all major shipping and mailing products in one unit and has named Robert F. Bernstock president of its newly created shipping and mailing services division.

Equities First Holdings LLC wanted to persuade financial advisory firms to offer its new consumer borrowing plan. The question was how to get the word

Outdoor Lighting Perspectives might be concerned that a lead-generation mailing program it started for its franchisees earlier this year was getting little

Bill Bass has such strong faith in a multichannel strategy he's positively agnostic about where sales come from. The CEO of fair-trade clothing marketer

The summer 2008 catalog from Wine Enthusiast plays off the July Fourth holiday, and offers free shipping on all glassware and decanters. A jumbo package from The Society for the Prevention of Cruelty to Animals offers a tee shirt freemium

Today we meet Thom Hansen, vice president of Direct Media International. Hansen does list brokerage and some list management work