Topic | Direct Mail

Today we meet Donna Vogler, vice president of sales at Macromark Inc. Vogler works with mailers promoting financial services, health products, collectibles, business opportunities and other consumer products

Valassis has sold its French subsidiaries to HighCo, a French marketing services firm. Complete details of the sale

If marketers in the Raleigh, NC area have been wondering why response rates in certain neighborhoods have been non-existent, now they have a possible explanation. A 58-year-old former mail carrier admitted yesterday in federal court that he had stashed thousands of pieces of commercial mail at his home

For the third straight quarter, the number of credit card solicitations mailed to Americans has declined. Acquisition mailings dropped from 1.67 billion pieces in this year

Today we meet Liz Crowfoot, a list sales executive with Morgan Direct Inc. in Greensboro, NC. One of her specialties is lists involving life sciences

Mortgage and home equity lenders sent approximately 750 million secured loan offerings between January and June 2008, half the 1.5 billion during the first six months of 2007, according to a new study

This week, Meet the Broker features Gary Phillips, an advocate for self-service list ordering systems that enable mailers to generate counts, choose selects and order lists online

The U.S. Postal Service will be ready to process mail bearing Intelligent Mail barcodes next May as planned, said Tom Day, senior vice president, intelligent mail and address quality to a meeting of the Mailers

Direct marketing services provider Transcontinental Direct USA is cutting 50 positions from its Orwigsburg, Hamburg and Reading PA locations, according to The Republican and Herald newspaper.

Today we meet Joanna Dymond, vice president of sales and brokerage at Rich List Co. Dymond works with clients selling financial services, real estate and various kinds consumer products