Topic | Direct Mail

Puzzle and gift marketer Bits and Pieces returns to the mail after its June acquisition by Gardens Alive! Catalog cover copy hearkens back to the company

This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. Continue reading for her thoughts on dealing directly with owners instead of list managers

The Postal Regulatory Commission has proposed new regulations governing the U.S. Postal Service’s accounting practices and new rules to determine the assumed federal income tax on competitive products income.

This week, Meet the Broker features Jim Walters, a specialist in the now growing education market. Walters keeps testing and ordering lists of career-minded adults no matter what the economy does

This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories

This week Meet the Broker features Ruben Leon, a broker

Not long after we hit the send button last week, Google announced a major change to the way their Quality Score mechanism works. Quality Score changes, both from the actual mechanical modifications but more...

The U.S. Postal Service has proposed requiring that detached address labels (DAL)s accompanying saturation mailings of standard mail and periodicals be automation-compatible and have a correct delivery point Postnet or Intelligent Mail barcode with an 11-digit routing code.

Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008.

In a sign that the shared advertising mail market is getting rough, the Chicago Tribune announced it is combining its midweek ShopLocal mail program with advertising inserts from Valassis's RedPlum direct mail program.,