Topic | Direct Mail

Mailers may be happy about postal reform. But it hasn't relieved all their worries. They're concerned, for example, about the 2009 rate hike. Yes, we

Yeah, sure. Tell us all about how the world has changed in 20 years. Let's seein 1988 we were talking about Gary Hart's womanizing. Disgraced in '87,

Marketing guru Jonathan Salem Baskin has just published a book called Branding Only Works on Cattle. The publisher is promoting it this way: Most people

The Sunday paper is still many consumers' go-to resource for their weekend dose of The Family Circus. But when it comes to getting coupons to feed their

Get ready Direct is about to relaunch its Web site (www.directmag.com). Ho-hum, you say. Everybody's redoing their Web sites. But this one really will

Woodworking supplier Sherwood Creations is touting two Web sites in its fall/winter catalog

A firm that provides names of senior citizens for insurance offers agreed last week to settle a two year-old legal action against it.

The U.S. Postal Service said it expects to end the current fiscal year with a volume decline of nine billion pieces.

Today we meet Elisa Klatt, senior account executive at Lake Group Media Inc. Klatt's a circulation marketing specialist and a statistical modeling enthusiast