Topic | Direct Mail

Things are getting touchy down under. Australia Post has seen an 8.5% response to a business-to-business test campaign that used a pop-up cube to promote

There's a lot about direct marketing that doesn't make sense. For example, if you ask seasoned general marketers to identify the most important element

Direct marketers can't be blamed for thinking something's out of whack when it comes to what's flowing out of their coffers and what's trickling in. They're

Pacific Ridge School, a private academy that opened in suburban San Diego last year, is relying on direct mail to help establish itself and attract students.

The American Indian Relief Council has added address-label freemiums to its mail package, the Bowery Mission is asking for contributions for its Thanksgiving outreach program, and the Christmas 2008 Snows catalog is offering a variety of devotional gifts

Meet the Broker features Jeremy Johnson, who believes media brokers will inherit the direct marketing landscape as direct mail list brokers suffer the same fate as the dinosaurs

Gardener

As expected, the U.S. Postal Service reported a net loss of $2.8 billion for the year ended Sept. 30.

This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients

US households will have received approximately 4.2 billion direct mail offers for new credit cards during all of 2008, a 20% decrease from 5.2 billion offers last year, projected market research company Synovate.