The United States Postal Service will likely implement temporary postage discounts for high-volume mailers who schedule drops between June 15 and Sept. 15. While the details of the program are still being worked out, discounts are expected to be between 20% and 30%.
Today we meet Katherine Benazet, vice president of list brokerage at Trinity Direct in Butler, NJ, a firm which specializes in the niche of Roman Catholic lists, a market she says is not suffering as much as some others during the current economic hard times.
The Source For Everything Jewish has mailed its 2009/5769 Passover catalog. The spring book from Gooseberry Patch, a home goods retailer, features breakfast and brunch recipes. And a recent subscription mailing from Political Science Quarterly offers a book premium upon payment.
The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum
Today we meet Mary Ellen Quirk, executive vice president, Direct Media Inc
The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist's Take, follows.
The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary
A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter…
