Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.
The U.S. Postal Service posted a net loss of $1.9 billion for the second quarter, compared to a net loss of $707 million in the prior year. This marks the USPS
The Postal Service’s board of governors will allow the Service to go ahead with a proposed summer postage reduction for Standard Mail rates. The change affects Standard Mail letter and flat rates.
Valassis posted net income of $13 million for the first quarter, as compared with $10.9 million in the prior year.
Today we meet Bill Ochs, director of list sales at Macromark, where he's worked for the past four and a half years. Despite overall economic gloom, he's been able to find strength in categories such as health and business opportunities.
The Home Marketplace
Quebecor World Inc. has signed a multi-year agreement valued at approximately $100 million with Boardroom Inc.
Netflix had an all-around solid first quarter, pulling in revenue of $394.1 million, up from $326.2 million. And it simultaneously added subscribers while dropping the cost per subscriber. Good enough for gold, we think.
Deluxe Corp.’s revenue slipped from $377.1 million in first-quarter 2008 to $339.5 million in first-quarter 2009. More, along with The Observer's Take, follows.
A catalog insert from Dr. Leonard
