Topic | Direct Mail

The Cornell Lab of Ornithology is offering a $15 introductory membership. Black Enterprise magazine has lowered its hard-offer subscription price. And ROAR, which rescues animals on native American reservations, is offerings

Schmidt Printing has acquired the cooperative direct mail line of business from Solar Communications Inc.

Today we meet Jim Chiavelli, vice president of list brokerage at List Services Corp. for more than 10 years. He feels his background as a mailer at Taunton Press gave him special insight into the brokerage industry.

Newspaper advertising plunged almost 30% in the first quarter of 2009 compared to the same period last year

Fair Indigo’s summer catalog offers discounts on a variety of items. The Chronic Diseas Fund has mailed two fundraising promotions touting a matching gift for first-time donors. And Psychotherapy Networker magazine is offering a variety of downloadable premiums, archive access and a community forum as part of its subscriber value package.

The Postal Regulatory Commission (PRC) has issued its final order authorizing temporary postage discounts for increased incremental standard mail volume during the summer. In addition to outlining the discount structure, the order hints at some of the controversy and concerns interested parties brought to the PRC.

Today we meet Randi Morris, executive vice president of the interactive division of Specialist Marketing Services in Boca Raton, FL. Through her nine years in the industry, she's seen interactive marketing evolve from a wild-west scene into a recognized legitimate medium

Gander Mountain

Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.

Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.