Topic | Direct Mail

The U.S. Postal Service is offering up to 30,000 employees the option of retiring or resigning before the end of the fiscal year Sept. 30

Advertising mail spending fell 1% to $59.7 billion in 2008 from $60.2 billion the year before, but still accounted for 22% of all advertising spending and ranked only below television.

Video Collectables has begun sending out catalogs under the name Collectables Direct. Brain, Child magazine invites mothers to subscribe to it with a variety of subscription terms. And Mini Boden has mailed its autumn 2009 catalog which features clothing for young

Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who's brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition.

Valassis will distribute its RedPlum offerings to Los Angeles Times readers via the mail beginning Aug. 24.

The 349.1 million credit card solicitations mailed during second quarter 2009 represent a 67% drop from second quarter 2008. More, along with The Historian's Take, follows.

Fossil Celebrates 25th Anniversary with Vintage Revival

The U.S. Postal Service will conduct a reduced-postage-rate test for high-volume first-class mailers. The discount program, which is similar to its summer sale for standard class mail, will go into effect on Oct. 1 and expire on Dec. 31.

Today we meet Katherine Sharma, director of new business development at Acculists USA in Ventura, CA, where she's been since the end of 2006.

Caribbean Travel + Life mailed an “Exclusive Charter Invitation” of a three-year subscription for $24.95. The Student Conservation Association is hitching its wagon to President Obama’s star – for at least one solicitation mailing. And the summer catalog from VitaCost offers a bevy of bonuses in return for orders in excess of $50.