Topic | Direct Mail

Pitney Bowes has named Lori Ann Cerullo vice president of U.S. sales for its document messaging technologies unit.

U.S. households received 100 billion pieces of direct mail in 2008, according to the recent U.S. Postal Service Household Diary Study. Not surprisingly, an overwhelming percentage arrived in an envelope

What's the read on the paper market? Despite a few recent blips upward, pricing is down almost 20% from a year ago. Pricing has about bottomed-out, says

The fate of the U.S. Postal Service looks grimmer and grimmer with each passing day, adding to marketers' uncertainties about using the mails as a way

Steve Kalsch, Dustin Wilson and Bill Cartwright of XP Innovation, LLC take strongly worded exception to UPS’s new sampling and promotions program. Does it, as they claim, threaten to circumvent list broker functions and provide unwelcome access to hotline customers? Their arguments follow.

Today we meet Cate Mumford, executive vice president at Gnames Media Group Inc. in Dallas, where she's worked since 2001.

UPS has debuted UPS Direct to Door, a new marketing program which will bring unrelated offers to recipients of UPS residential shipments.

Barbie fans will want to snap up the latest Barbie Collector catalog, which features a real-life Dream House. The Daily News is testing an alternative version of its preferred subscriber offer. And Ashro

The Postal Regulatory Commission has approved the U.S. Postal Service

Today we meet Chaim Lazar, president of Net 60 LLC, a list brokerage and management firm he founded in 2004.