Topic | Direct Mail

Today we meet Amy Benicewicz, who works from her home office in New Fairfield, CT, for Media Source Solutions Inc. as vice president of list brokerage, insert media and database licensing.

It's been a very long time since September meant back-to-school for me personally. And my children are still too young for Labor Day to mean the end of playtime.

When it comes to pitching "return to school" merchandise, marketers have overlooked an elementary lesson: Know Your Market.

Tilly

When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school.

Macy's Teams Up with Project Runway From L'Oreal makeup and Tresemm

Sales start with business publication advertising

MANY DIRECT MARKETERS ARE still in shock after seeing the U.S. Postal Service's proposed rates for standard mail parcels weighing less than a pound. If

Ralph Ginzburg, who died last month at age 76, was a publisher, a direct marketer, an author and a photographer. But he will be most remembered for the

Casual comic book enthusiasts read their periodicals and then toss them on the coffee table. Would a serious collector do that? Would Superman leave a chunk of kryptonite lying around the Fortress of Solitude? They turn to businesses like Bill Cole Enterprises, which sells Mylar sleeves, backing boards and other preservation supplies for paper collectibles…