Starlight Starbright's Appeal has Star Power Two recent mailings from the nonprofit fundraiser Starlight Starbright Children's Foundation include a personal appeal from actress and children's book author Jamie Lee Curtis. The organization assists ...
Today we meet Michael Natoli, account executive for insert media brokerage at Leon Henry Inc. Natoli has a degree in geography from Syracuse University, and he uses that knowledge in a way he never anticipated. He landed his first job in direct marketing at Leon Henry eight years ago, after working a few odd jobs.
Mikasa & Company, a multichannel merchant of home goods, focuses on entertaining with the help of celebrity chef Tyler Florence in its recently tracked Fall 2006 catalog.
What's up with the American Postal Workers Union? Here's an organization that's supposed to secure the long-term best interests of a key sector of the
MY FIRST IN DIRECT MARKETING (THOUGH there was no such name for DM then) was hand-creating individual fliers to stuff into neighbors' mailboxes. The terrific
In 1996 Lisa Hammond was working as an office manager on a construction site in Las Vegas. The need to do something meaningful led her to start a catalog
WHEN A NEW WRITER ENTERS the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started
The U.S. Postal Service's proposal to change flats into parcels will drive BMG-Columbia House away from the mail channel, vice president Clifton B. Knight Jr. said in a letter USPS chief operating officer Pat Donohoe.
Today we meet Rich Eldert, senior list broker at VentureDirect Worldwide. Eldert does brokerage work for trade publishers, professional associations and other clients involved in the human resources, teen and health products markets.
The marketer with a good mailing list, offer and copy -- and who pays careful attention to how his letter looks -- will have better results than the person who focuses solely on content, with no regard to how it's presented.
