Hacienda Home Catalog Celebrates the American Southwest A recent Hacienda Home catalog touts itself with "Western Style... Grown Up." A tooled leather armchair ($1,898) and a message to shoppers declaring Hacienda Home's dedication to "bringing the ...
Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.
WITH THE NEW RATE case taking effect next May, mailers will have many new rules and regulations to look forward to, many of which are expected to set
DID YOU EVER GET THE FEELING that something about your brand wasn't quite right? It may be time to align your channels or tweak your creative. Case in
Every standard mailer worries if his or her missives will get delivered to the right addresses. And more and more these days, the U.S. Postal Service
HAVE YOU HEARD OF THE Serenity Prayer? It goes like this: God grant me the serenity to accept the things I cannot change, courage to change the things
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They're mostly recession-proof and very
In advance of Halloween, The Fright Catalog's latest publication used a sweepstakes to generate traffic to its Web site, which features all things spooky and spectacular. Oriental Trading Company observed Samhein by putting out a business-focused catalog that encouraged employees to fully indulge in the season. And McCall's Quilting magazine sent out a 4" x…
Today we meet Heather Martin, vice president of list brokerage at Belardi/Ostroy ALC LLC. Her brokerage background primarily involves catalog circulation planning and working with cooperative databases. She has more than 10 years experience.
A funny thing happened on the way to the confectionary: Sweets manufacturer Mars Inc. launched an ad campaign and forgot to sell the candy.
